💡 Why it matters: Almost every organisation needs a social media presence, and platforms and trends change all the time. People who can create content and read data are in steady demand.
🌍 Around the world
- United States: Jobs for public relations specialists are projected to grow 2% from 2025 to 2035, slower than average (US Bureau of Labor Statistics).
💰 What it can pay
🇳🇬 Nigeria
- Starting out
- ₦800k – ₦2M
- Mid-career
- ₦2.5M – ₦6M
- Senior
- ₦6M – ₦15M
≈ ₦208k – ₦500k a month mid-career. Indicative estimate by Incusim.
🇺🇸 United States
Closest US category: Public relations specialists. Median pay; low and high are the 10th and 90th percentiles. US Bureau of Labor Statistics, May 2025
🇨🇦 Canada
Closest Job Bank occupation: Social Media Community Manager. Hourly wage low/median/high x 2,080 hours. Job Bank (Government of Canada), 2023-2024
Yearly pay before tax. UK, US and Canada figures come from the official sources named on each card. Nigeria has no official salary survey, so those are our indicative estimates. Real pay depends on the employer, the place, your skills and experience.
🛠️ What you actually do
- Plan and schedule posts across platforms
- Create short videos, images and captions
- Reply to comments and messages
- Study analytics to see what works
- Work with creators, designers and other teams
⚡ Skills you'll need
- Creativity
- Writing
- Analysing data
- Communication
- Adapting to trends
Get ready at school
🇳🇬 Nigeria
- Manage real accounts for a club, church or small business
- Internship or junior social media role
🇬🇧 United Kingdom
- Digital marketing apprenticeship
- Junior social media or marketing assistant role
🇺🇸 United States
- Internship or entry-level social media role
- Run accounts for a small business or club
🇨🇦 Canada
- Internship or junior social media role
- Run accounts for a small business or club
🗺️ Your path to this career
- 1Run a real account for a school club or a small business
- 2Study marketing, communication or business, or learn through online courses
- 3Take an internship or junior social media role
- 4Add skills in video, paid ads and analytics
- 5Move into a lead role such as head of social or digital marketing
⏰ A day in the life
You check how yesterday's video performed and see viewers dropped off at the start, so you plan a stronger opening for the next one. You film a short clip, answer comments from followers and send the weekly numbers to your manager.